This article sums things up very nicely.
... And lastly, most of the newbie SEO practitioners overlook the search
engine guidelines. It is important to read and be familiar with these
guidelines so as to avoid using the SEO techniques and practices that
are prohibited. One of the bad or fraudulent techniques in SEO is the
black hat...
Read the entire article here.
http://www.activesearchresults.com/articles/851403.php
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