Who are you and what
do you do?
You need to understand your community – your users and your
potential users – to succeed. Know their demographics, their interests, their
life circumstances. The better you know who they are, the better you
can deliver value for them and the better you can serve businesses that want to
connect with your users.
What is special about
what you do or produce?
What makes you different? To people who might be
interested in your product or service, or to businesses interested in
connecting with your audience, you need to stand out from the crowd. If you
seem like every other product or service the less time, attention and money you
will command.
Why do you do what
you do?
You need to understand (and be able to explain) why someone would use your product or service and why a business would pay for any services you offer.
You need to understand (and be able to explain) why someone would use your product or service and why a business would pay for any services you offer.
Where are you located
and how can we find you?
Location is going to be increasingly important: What is
helpful to me right where I am this moment? Your mobile device knows where
you are, and will let you know what companies deliver what you are looking for.
Location is no longer just a physical address; it is how easily potential
customers can find you.
When will you market
your product?
Timeliness has economic value in marketing. When people
learn about your product or service does matter. A product of service that gets attention will
deliver time-sensitive ads, coupons, deals and other opportunities that will be
valuable for consumers and businesses and is on its way to success.
How will you express
the above?
Design is the language that supports the strategy that
promotes the product, which is imagined by people that believe in the vision.
