The Five W’s and the How of it all!

Who are you and what do you do?

You need to understand your community – your users and your potential users – to succeed. Know their demographics, their interests, their life circumstances. The better you know who they are, the better you can deliver value for them and the better you can serve businesses that want to connect with your users.

What is special about what you do or produce?

What makes you different? To people who might be interested in your product or service, or to businesses interested in connecting with your audience, you need to stand out from the crowd. If you seem like every other product or service the less time, attention and money you will command.

Why do you do what you do?
You need to understand (and be able to explain) why someone would use your product or service and why a business would pay for any services you offer.

Where are you located and how can we find you?

Location is going to be increasingly important: What is helpful to me right where I am this moment? Your mobile device knows where you are, and will let you know what companies deliver what you are looking for. Location is no longer just a physical address; it is how easily potential customers can find you.

When will you market your product?

Timeliness has economic value in marketing. When people learn about your product or service does matter.  A product of service that gets attention will deliver time-sensitive ads, coupons, deals and other opportunities that will be valuable for consumers and businesses and is on its way to success.

How will you express the above?

Design is the language that supports the strategy that promotes the product, which is imagined by people that believe in the vision.