Working with clients on this is an every day thing now. The impact of social media is staggering. It gives a whole new meaning to "Word of Mouth" is the best advertising. This article is great at summing it up.
How to Increase Your Brand’s Online Ratings - SiteProNews: “Your brand is what people say about you when you’re not in the room.” — Jeff Bezos, founder and CEO of Amazon.com Do you want to know the single most impo