Monday, December 21, 2015

7 Common Lies About SEO - SiteProNews

 Okay, so it isn't Rocket Science. But then SEO is a science! And it's all about the Algorithm.

...Google does not want you to rank your website. They want you to use
Google Adwords and pay them a fortune in pay per click charges.

 The rest of the story.

7 Common Lies About SEO - SiteProNews

Saturday, December 12, 2015

The 11 Best E-Mail Marketing Tools for Small Businesses - SiteProNews

 E-Mail Marketing Tools are an essential part of running a small business.

Personally, I use MailChimp. E-blasts could enhance your reach to clients old and new with new products and services.

 Read the entire article below.

The 11 Best E-Mail Marketing Tools for Small Businesses - SiteProNews

Friday, December 4, 2015

SEO for 2016

 ...And I repeat!

What SEO Tips are Crucial in 2016

With 2016 just around the corner, it is time to begin refining your strategy for what comes next. Certain consistent aspects such as top-notch content, proper back linking, high-end UX, and optimum page speed will still apply, but a few newer elements will see an increase in importance.

The first big one is mobile; it is critical to implement a strong mobile design that seamlessly integrates all desktop features. Desktop has officially begun its demise and without a blueprint for mobile SEO, your site will increasingly drop in rank.

Next up are social signals. Social signals currently play a minimal role in SEO, but with Google now embedding Twitter tweets into search results, you had better expect social media to grow in importance as it relates to search visibility.

Lastly, video content will officially begin its takeover as the preferred content medium. With platforms like Vine, Periscope, Snapchat, and Blab surging in popularity, user priority is now shifting to favor visual content above all else. Google’s algorithms are becoming more sophisticated in ranking visual content, but it’s still crucial to include text descriptions with keywords for all of these related posts.

It’s no secret that SEO is constantly changing. To remain relevant in the coming year, you must embrace both the consistent and dynamic tricks. As 2016 approaches, prepare your blueprint with what you know will remain as a staple, what you can see coming down the pipeline, and as always, be ready to bend and flex because things will unforeseeably shift throughout the year.

Read the entire article here:

Wednesday, November 11, 2015

SEO Changing Again: The New Rules for Dominance - SiteProNews

 This article pretty much sums everything up for you on SEO. Just a few more reasons why you hire a professional to design your web site.

Here is what I find so important....and so does Google.


Much of a site’s success has to do with its appearance and usability.
Sites that seem outdated, cluttered, or not intuitive simply aren’t trusted by most and will not get the amount of traffic desired.

In order for your site to be not only appealing (but more importantly
trusted) by consumers, there are certain elements that must be present.
But it isn’t just consumers that are concerned with your site’s
appearance; Google is too.

Google is continually trying to provide users with the best possible
listings in SERPs. This means that Google also analyzes a site’s bounce
rate and how much time users spend on a site. If your site looks like it
hasn’t been updated since 1999, they will move on quickly and Google
will recognize this and factor it in to your ranking results. Make sure
your site is as modern and user-friendly as possible if you want to rank

 Read the entire article here.

SEO Changing Again: The New Rules for Dominance - SiteProNews

Wednesday, October 28, 2015

Wordpress may not be your best solution!

Every company or person deciding to start branding themselves with a web site has to know all their options. After 26 years in the graphic and web design biz, I can guide you to the best solution for your specific needs.

You don't need to buy a yacht if you are just going across the river.

1. It Can be Very Vulnerable
2. It Can be Very Expensive
3. You Have to Constantly Update Your Website
4. WordPress Uses a Lot of Resources
5. You Can Easily Run into SEO Issues

Read more in article below.

Friday, September 18, 2015

It seems Google has to change itself to be more mobile friendly

With all the changes for Google requiring mobile friendly web sites in order to be picked up in its searches they must now conform to their own guidelines and opted for an updated logo for mobile friendly viewing.

...On the day the logo was unveiled, Google shared words that echoed this
sentiment by stating, “We think we’ve taken the best of Google (simple,
uncluttered, colorful, friendly), and recast it not just for the Google
of today, but for the Google of the future.”...

 Read the complete story at the link below.

The New Google Logo: Does it Tell the Future? - SiteProNews

Tuesday, August 25, 2015

"It Ain't Necessarily So"

I am currently in the process of converting all web sites over to mobile. Why have a desktop and mobile version when you can design one that takes care of both? A lot of changes with this but you can still have a mobile site look as good as a desktop site. It can be done.

Are Desktop Sites Still Necessary? No, Says Google's Mueller

Monday, August 10, 2015

Thursday, July 23, 2015

All the Good Gals Wear White Hats

I have always adhered to only white hat SEO and will continue to do so. SEO is a science and anyone who thinks they know it all will never know it all. Been doing this a very long time and google still rules the internet.

Sunday, July 5, 2015

Good Design-The Basics Never Change

It seems I have been in the Design Industry most of my life. Even when we owned Ramon's Restaurant my dad had me design placemats, menus and ads for Today newspaper. It has always been in my blood and will until the day I die. I have never grown tired of creating. Some people have burn out, I just delve into something new to learn. I see so many who get to a point and then quit. I never want to be that person. As I always say, "You can not teach someone who knows everything!"

With that being said I cut my teeth in learning layout from a true talented artist. Pat Never, Sr. took me under his wing and taught me most everything he knew. I was eager to learn and loved the teaching of this self-taught New York Sign Artist. We would get designs from big design firms and sit and laugh at them knowing they would not translate to large format. You see...I learned a long time ago that you can not go from small to big, but you can always go from big to small. I learned what constituted a good layout and how you start determines how the finished product looks.

Clear Channel is still my number one guide to direct people who think they know something about design. Their basic guidelines have not changed over the years but the presentation of it has.

Guidelines & Specifications for Designing Out-of-Home

 Simplicity is the fundamental guideline for creating good out-of-home design. The most effective out-of-home designs capture the essence of a message with lucid expression. For this reason, good out-of-home design can lead to better advertising executions in other media.



Monday, June 22, 2015

Content Distribution Hacks: Getting Your Content Seen - SiteProNews

Content Distribution Hacks: Getting Your Content Seen - SiteProNews

Some really good information in this article. I use mailchimp and will look into the others that are mentioned. It is a constant battle keeping up with the very latest as trends and technology constantly changes.


Wednesday, May 13, 2015

Mobilegeddon & More - SiteProNews

Responsive Mobile Design is a Must

In 2014, mobile device usage toppled desktop
for the first time ever. Nearly half of all searches conducted now go
through a mobile device; 48% to be exact. This really gets put into
perspective knowing that Google alone processes roughly 1 trillion search queries per year. Furthermore, in an event dubbed “Mobilegeddon” Google just recently altered their algorithms to give responsive, mobile-friendly websites a boost in mobile searches.

4 Key SEO Tactics for Every Small Business - SiteProNews

Wednesday, February 25, 2015

Google+, Still a force to be reckoned with?

Enhancing Your SEO Rankings Using Google - SiteProNews

  It’s currently the third largest social platform in the world and sees over 540 million active monthly users.

 Getting the Most of Your Optimized Google+ Profile

 Articles, Links, Videos, Images – Content Creation Galore

 Every Detail Matters: Tips for Posts

Tuesday, February 17, 2015

Links Still Matter to Google: Using Real World Connections - SiteProNews

I have been saying this very thing for years. Start your marketing close to home. Build your reputation and the word will spread.

 According to Matt Cutts,......

Start with Those You Know
Join a Chamber
Host an Event
Attend and Consider Sponsoring an Established Trade Show
Look for Advertising Opportunities Offline

Links Still Matter to Google: Using Real World Connections - SiteProNews

Monday, February 9, 2015

The Future of Google : Boom or Bust? - SiteProNews

 I am not a big fan of any one company having a monopoly or even being close to it. I base that on the thought that power corrupts. Google is a necessity in my field or in anyone's business. I just love talking to someone who thinks they know all about web design and SEO but have no idea who Matt Cutts is.

 This article is on Google+ which was developed to grab a piece of the social media market.

The Future of Google : Boom or Bust? - SiteProNews

Tuesday, February 3, 2015

Google's Panda and Penguin Updates May Raise Site Values - SiteProNews

 It is a never ending job to keep up with all the Gobbledygook,  or should I say Googledygook!

It don't mean a thing, if your content is not King.

High Quality Can Mean a Higher Price

Google will continue to evolve and update its algorithms, and we’ll
all just have to roll with the punches. But it’s possible to try to head
off any issues by ensuring your site’s content is of high quality, and
that your link building efforts are following best practices. Ride out
the updates, stay competitive, and you may find yourself able to demand a
higher price for your business.

Google's Panda and Penguin Updates May Raise Site Values - SiteProNews

Monday, January 19, 2015

How to Address the Most Common SEO Mistakes - SiteProNews

Here are the most prominent SEO blunders. If you’re making any of these mistakes, make it your number one priority to address these first before you proceed with any other SEO efforts.

Mistake #1: Trusting the Wrong Source
Mistake #2: Assuming Your CMS Automatically Covers SEO
Mistake #3: Believe the Gossip Train
Mistake #4: Duplicating Your Content
Mistake #5: A Dismal Website
Mistake #6: No Awareness of Your Target Audience

Wednesday, January 14, 2015

2014: A Comprehensive Review of SEO - SiteProNews

 Highlights are:

The end result are a few very obvious takeaways:

1) Content, content, content. It’s your ticket to top rankings, but
it has to be authentic, relevant to your audience, original, current,
and interesting. Please do not add to the clutter; make each publication

2) Mobile is more important than the web for many (if not most)
companies now. Consider shifting your focus to mobile primarily (or even
exclusively if you need to choose) if this is where the bulk of your
audience is.

3) Black hat tactics will take down any of your sincere efforts for
high rankings. It’s getting harder and harder to fool the bots, so
seriously, don’t even try.

2014: A Comprehensive Review of SEO - SiteProNews

Monday, January 12, 2015

Is Facebook a Viable Threat to Google's Dominance? - SiteProNews

Facebook, Facebook, Facebook....

Google has met it match? Well at least it will be knocked off its pedestal.

...What’s more, Google has simply floundered in their own quest to create
apps that people use as feverishly and frequently as Facebook. The
result is that Google’s lead is slipping quite drastically.

Is Facebook a Viable Threat to Google's Dominance? - SiteProNews