A co-worker and I wonder if people even
read the copy in posts when questions asked has the answer in the post text.
This article explains that people do not read online, they scan.
All people do not read in the same way. I have tried to tell clients that think posts should be in book form to remember to just HIT IT AND QUIT IT! In other words. Just the facts. No fluff, no long adjectives, and no unnecessary and's or the's and keep it as short and to the point as possible. Scanning allows readers to avoid informational overload. Which type of scanner are you?
And be sure and read the 10 helpful tips for maximum readability.
