Interesting article and proof that some things never change. White Hat is how I roll!
...An attempt to change that came with Google’s Panda, Penguin and Hummingbird updates to the many criteria that go into creating what they call their ‘algorithms’. Unfortunately, in driving out the ‘black hat’ SEO people, Google has also made it difficult for those who play by the rules to implement workable techniques.
...The solution may lie in part with ‘content marketing’. From the earliest days of SEO (and Google’s pronouncements on the topic), quality content has always been heralded as being king of the castle.
Seismic Shifts In Search: Googles Land-Grab for Online Revenues | SiteProNews