Monday, September 15, 2014

Google Social Media Strategies - What You Need to Know - SiteProNews



From this data pool, some very clear indicators of what is considered engaging in the G+ emerged. Here are the key takeaways:


  1. Photos reign supreme on Google+, even more than other social
    networks. 57% of posts that got the coveted +1 included, or were
    exclusively, images. Links garnered 27% of the engagement, video 8%, and
    text-only updates saw just 8% of the +1 clicks.
  2. Comments, considered an even deeper level of engagement, showed
    similar but not identical metrics. Photos once again are absolutely
    crucial – but only by a 30% margin. Text fell just 2% below photos, at
    28%, proving that thoughtful marketing messages still generate
    comment-worthy reactions. Events and Hangouts elicited their fair share
    of comments, at 14% and 10% respectively, while video and links closed
    out the category.
  3. Reshares are the money shot in social engagement, as they
    significantly help to grow your reach. On Google+, photos once again
    receive the most reshares, at 55%; this blows away all the other forms
    of media. Video claims 12%, video 11%, and text just 8%.




Google Social Media Strategies - What You Need to Know - SiteProNews

Why Link Earning Trumps Link Building - SiteProNews



In some ways, it’s simpler. You want people to come to you, rather
than you having to beg them for the links. However, that doesn’t mean
any less work on your part. To earn these links, you need to follow four guidelines to boost your online strategy:


  • Put great content first
  • Establish your expert credentials
  • Pursue smart social media
  • Brand your company right




Why Link Earning Trumps Link Building - SiteProNews

Google's Penguin 3.0: Taking Aim at Bad Backlinks - SiteProNews

 More emphasis on Black Hat SEO. There is so much more to SEO than most people realize.





Google's Penguin 3.0: Taking Aim at Bad Backlinks - SiteProNews

Friday, September 5, 2014

Social Media-Do you know how to use it?

The bottom line is this: if you don’t know how to use social in a way that elevates your company, you may in fact cause irreparable damage. To prevent these mistakes from taking down your viable business, heed the warnings the brands who have gone before you just didn’t see coming. We’ll examine a few key public mistakes, and discuss ways your brand can prevent an epic social failure.

http://www.sitepronews.com/2014/09/05/social-media-can-fatal-company/