Friday, August 7, 2020

Pushing through in these Crazy Covid Dayze----The importance of Visual in Online Marketing...

 It has been a while since my last post. I am well and hope you are too. I have been busier than usual and I expect the upswing may be somewhat due to more people working from home. In the past few years the phone has overtaken overall web viewing. But I think you may see those numbers rise slightly. With a background in Graphics first and Front-end Web Development on its onset I have the expertise in both areas. 

Visual content is now getting the recognition it deserves in web design. In fact most of my clients usually contact me because of the visual on my sights. 

Read further about the importance of the VISUAL  at the link below from SiteProNews.

STAY WELL!

Importance of Visual Content

Monday, March 16, 2020

The Ever Changing Facebook Almighty Algorithm

It is reported that  Facebook ads are overtaking Google Ads!

They both have their place, but if you know how to work it...it will work for you without them. This article gives insight on just how to do that.

And the takeaways are.....
Here’s what they do to avoid paying for ads and still reach more than 5% of their followers...

At least 20% of your content should be curated from other sources. This shows that you are not just trying to sell your products or services but that you genuinely care about keeping your audience informed or entertained.

 Read the rest of the article below:

https://www.sitepronews.com/2020/03/16/7-ways-to-beat-the-facebook-algorithm-and-get-more-engagement-without-paying-for-ads/

Friday, December 20, 2019

Pardon me...Your ignorance is showing!


And there is no excuse!

https://pixelsink.com/can-i-use-stock-photos-with-a-watermark/

This is such a pet peeve of mine that I feel the need to post for posterity. Pixelsink.com explains this very well. Why you should not use an image that shows a watermark. Besides showing your lack of knowledge as to the legality it also shows that you do not conduct your business professionally. It is your decision.

Monday, November 18, 2019

Stock Images and WHY NOT TO USE THEM!

Take it from someone who knows first hand how wrong this can go! I now have to make sure to tell clients that I can not be responsible for any images they send that are not theirs to use.



I used a stock image for a client as a placeholder until they could send me the picture of their own, I completely forgot and left it on the site. About a year later Getty Images contacted the client and $600.00 later my lesson was learned. I took full responsibility for it, but I have learned.  This is one reason why I tell clients to not use stock images. This is one reason I am not a fan of Pinterest.

Google images is a good source to check images.



Read the article here....



Stock Photos - The Basics You Should be Aware Of - SiteProNews: Images are used as part of promotional tools by everyone, from large corporations to small eCommerce stores. Billions of images are seen all around the world on websites, newspapers, and magazines. The question is, where do these images come from? You might be surprised to know that most of them come from stock

Monday, November 11, 2019

AI! What does it mean for U? Change is good!

 Great article on AI, and the Takeaway is....



5. Human skills will be valued. We must build our human skills at
a much higher degree than we’ve been doing. We need empathy,
collaborative skills, leadership skills, the ability to inspire and
influence, and critical thinking. We need to be able to discern truth
from fiction. We need to be more compassionate and relationship-focused.



AI Is Taking Over the Workplace: What Does It Mean for You? - SiteProNews: According to a report by UpSkill America, 24 million jobs in the United States will disappear due to advancements in artificial intelligence (AI). Robots and AI are quickly changing the way we work. Automation has already taken a toll on blue-collar jobs. Between 2000 and 2010, approximately 5.6 million manufacturing

Monday, September 2, 2019

'You Like Me! You Really Like Me!'

Times they are a changing. And since Facebook owns Instagram they should soon follow suit. This does not mean the people who like your page it is referring to likes for particular posts. I am sure there is more to come



Likes on Social Media Don’t Matter Anymore. Here’s What Does Instead - SiteProNews: Instagram is planning a bold move: hiding the like count from the feed. This idea is currently being tested in Canada and, if Facebook + Instagram history taught us something it’s that it will probably be rolled out worldwide soon. There’s one important aspect to be mentioned here: Instagram will still count the

Monday, June 24, 2019

Email Marketing...It is a MUST HAVE!

Social Media Marketing Vs. Email Marketing

Though social media marketing is presently on trend as well, when
compared to email marketing, email marketing is reported to continuously
secure higher ROI in the past several years.



Read the whole story below.



The Cheatsheet to Maximizing Your Email Marketing ROI in 2019 - SiteProNews: When it comes to marketing, regardless of whether it’s digital or traditional, the main goal is to maximize the return on your business investment, especially when you are a small business. Understanding ROI in your small business can indeed make a huge difference between success and failure. ROI is often a tool that