This article says it like it is. I try and tell customers you should always have a logo that looks good in black and white. It is just good design.
Designing a Logo For Your Startup? Here Are 6 Important Things to Consider - SiteProNews: You have finally made up your mind to take your startup to the next level. Now, it’s time to design a stunning logo for your business. Your logo should be flexible and unique. It should be able to properly define your brand personality. So, how do you create the perfect logo? Paul Rand, the famous logo designer