Google does not like is a stale website, or one that is not updated. One of the most important things you can do is update it. This is confirmed by the article below in SiteProNews.
Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and created an editorial calendar that you stick to, the traffic is yours to have and to hold.
How to Choose Keywords that Really Matter - SiteProNews: Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and conte
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