DO NOT ASSUME SEO can be the sole element of a marketing strategy.

Many clients have a misconception of SEO and how it plays a role in your overall marketing plan. I try to explain it but this article at SitProNews goes into detail about it.

SEO is Critical to Your Overall Marketing Mix

SEO is one of the most effective channels for driving leads and
sales; in fact, some businesses wrongly assume it can be the sole
element of a marketing strategy.


SEO alone, however, cannot launch a brand into stratospheric success.


In order to grow your small business into a large company, it is
vital that SEO is leveraged alongside social media marketing, PPC
advertising, content marketing, email marketing, consistent branding
efforts, and other supplementary strategies.



Click link below to read entire article



4 Reasons Why Brands Must Plan SEO Strategies - SiteProNews: “If you don't know the user intent behind the keywords you're optimizing for then you're doing it wrong. Also, if you’re optimizing for keywords vs. the ne