One of the most important aspects of your business is marketing. If you do not keep up with the current marketing trends there is another business that is and will succeed while yours will not keep up. A website alone will not guarantee sales. There is a whole network of marketing and the key is to start local and build from there.
Over the past 20 years marketing has changed drastically and what worked then is just not relevant now. The article below will help get you started.
5 Steps to Creating a Marketing Plan