I am not a big fan of any one company having a monopoly or even being close to it. I base that on the thought that power corrupts. Google is a necessity in my field or in anyone's business. I just love talking to someone who thinks they know all about web design and SEO but have no idea who Matt Cutts is.
This article is on Google+ which was developed to grab a piece of the social media market.
The Future of Google : Boom or Bust? - SiteProNews