From this data pool, some very clear indicators of what is considered engaging in the G+ emerged. Here are the key takeaways:
- Photos reign supreme on Google+, even more than other social
networks. 57% of posts that got the coveted +1 included, or were
exclusively, images. Links garnered 27% of the engagement, video 8%, and
text-only updates saw just 8% of the +1 clicks.
- Comments, considered an even deeper level of engagement, showed
similar but not identical metrics. Photos once again are absolutely
crucial – but only by a 30% margin. Text fell just 2% below photos, at
28%, proving that thoughtful marketing messages still generate
comment-worthy reactions. Events and Hangouts elicited their fair share
of comments, at 14% and 10% respectively, while video and links closed
out the category.
- Reshares are the money shot in social engagement, as they
significantly help to grow your reach. On Google+, photos once again
receive the most reshares, at 55%; this blows away all the other forms
of media. Video claims 12%, video 11%, and text just 8%.
Google Social Media Strategies - What You Need to Know - SiteProNews